Publishers and Content Creators
Whether selling sponsorships or advertising, publishers and other content creators need an effective strategy if they’re to build an audience and keep it engaged. That, in turn, takes a strong sales organization to deliver on a clear brand promise.
Despite the challenges posed by social media and the difficulty in monetizing the digital distribution of content, we can help you create a strong media brand by developing and implementing a clear, customer-focused strategy. With our extensive background in the special-interest, enthusiast, and regional and city magazine spaces, we can put the right tools in your hands.
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Raving Fans
"Wayne has a great ability to determine your strengths and develop them, while also addressing the areas you need to improve upon to be successful. He’s a solid leader and understands how to create focus and direction within a sales team to produce results. Any company looking to increase market share and ensure professional representation should utilize Wayne’s skill sets."
Ken Merkle
Business Development Executive
IPC / Walsworth Print GroupRaving Fans
'The time I spent working with Wayne Peterson was quite possibly the most informative and educational time I have had in my 18 years selling publication printing. Wayne’s unique approach to the sales cycle was very motivating and helpful in securing new business. Wayne has a very clear and precise insight to the market. He brought a much needed change of mentality to that sales force.'
Lorne Webster
Sales Executive
Brown Printing Company
