- Sales Effectiveness
- Customer Experience
- Latest Thinking
- Who We Serve
- Raving Fans Speak
Printers and Content Distributors
For printers of publications, catalogs, books and commercial projects, as well as mailers, graphic communications firms and other content distributors, developing technology and a fundamental change in customer behavior have created an inflection point beyond which “business as usual” is no longer viable.
With new strategies and very different business models, these businesses can reinvent themselves, redefine their relationships with their customers and create new futures on the strength of a sustainable competitive advantage.
While every situation requires its own custom-tailored strategic solution, our long experience within this market space — on both the provider and customer sides — gives us a unique perspective on the sea change now underway, as well as a dramatically reduced learning curve.
"Wayne has a great ability to determine your strengths and develop them, while also addressing the areas you need to improve upon to be successful. He’s a solid leader and understands how to create focus and direction within a sales team to produce results. Any company looking to increase market share and ensure professional representation should utilize Wayne’s skill sets."
Business Development Executive
IPC / Walsworth Print Group
'The time I spent working with Wayne Peterson was quite possibly the most informative and educational time I have had in my 18 years selling publication printing. Wayne’s unique approach to the sales cycle was very motivating and helpful in securing new business. Wayne has a very clear and precise insight to the market. He brought a much needed change of mentality to that sales force.'
Brown Printing Company