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		<title>David Briggs, VP Sales &amp; Marketing &#8212; The Lane Press</title>
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		<description><![CDATA[Dear Wayne:
It&#8217;s hard to believe but it has been a little bit more than a year since I joined the Lane Press as VP Sales &#38; Marketing. It&#8217;s been a busy, challenging and fun year. As I reflect on the year, I want to take a moment to thank you personally for the work you [...]]]></description>
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		<title>April Sellers, Account Executive &#8211; Sheridan Magazine Services</title>
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		<description><![CDATA[Wayne Peterson hired me as an Account Executive where he held the role of VP Sales and Marketing. This was very early in my sales career at a time when I had a lot to learn; not that the learning ever stops! Wayne knew just what I needed and, lucky for me, he is an [...]]]></description>
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		<title>Consolidation:  The Case of the Vanishing Value</title>
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		<pubDate>Thu, 26 May 2011 21:45:26 +0000</pubDate>
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		<description><![CDATA[Perry Mason is an icon.  The first of Erle Stanley Gardner’s novels featuring the attorney-sleuth was published in 1933.  He ultimately published over 80 of them.  Mason took television by storm in 1957 and actor Raymond Burr etched the character into American culture.  Portrayed by Burr as highly ethical and nearly infallible, it was Mason’s [...]]]></description>
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		<title>How to Create New Value</title>
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		<pubDate>Tue, 10 May 2011 21:17:41 +0000</pubDate>
		<dc:creator>Wayne M. Peterson</dc:creator>
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		<description><![CDATA[Peter Drucker, the &#8220;man who invented management,&#8221;  offered these three sequential and incredibly insightful assertions:
► “There is only one valid definition of business purpose: to create a customer.”
► “Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation.  Marketing and innovation [...]]]></description>
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		<title>Ignoring Your Brand</title>
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		<pubDate>Fri, 06 May 2011 19:08:47 +0000</pubDate>
		<dc:creator>Wayne M. Peterson</dc:creator>
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		<description><![CDATA[The majority of small and medium sized B2B firms tend to ignore their brands.  But it is actually worse than that.  Most of the time, they pretend that they don’t have brands at all.  I’ve had company executives tell me that the idea of a brand for their company is silly, and [...]]]></description>
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