Dear Wayne:
It’s hard to believe but it has been a little bit more than a year since I joined the Lane Press as VP Sales & Marketing. It’s been a busy, challenging and fun year. As I reflect on the year, I want to take a moment to thank you personally for the work you [...]
Wayne Peterson hired me as an Account Executive where he held the role of VP Sales and Marketing. This was very early in my sales career at a time when I had a lot to learn; not that the learning ever stops! Wayne knew just what I needed and, lucky for me, he is an [...]
Continue Reading →When Balmar Inc hired the Black Canyon Consulting Group we were a mid-sized commercial printer with over 250 employees and $16 million in annual sales. We interviewed several consultants to help us stabilize our sales team and focus them away from transactional selling and toward annuity sales. We chose Black Canyon and Wayne Peterson because [...]
Continue Reading →The main purpose of this note is to introduce the individual who leads the Black Canyon Consulting Group. I have known Wayne Peterson for over 20 years and had the privilege of working directly with him for over 10 years. In my opinion, no one understands strategy, effective selling and customer retention better than Wayne.
During [...]
When hiring a consultant to help grow your business, there is always a concern about the return on investment. The possibility exists that they will merely “tell you what you already know”, or worse, create a solution that doesn’t fit your company’s culture or workflow.
I can tell you that my concerns were ill-founded in this [...]
Wayne has a great ability to determine your strengths and develop them, while also addressing the areas you need to improve upon to be successful. He’s a solid leader and understands how to create focus and direction within a sales team to produce results. Any company looking to increase market share and ensure professional representation [...]
Continue Reading →The time I spent working with Wayne Peterson was quite possibly the most informative and educational time I have had in my 18 years selling publication printing. Wayne’s unique approach to the sales cycle was very motivating and helpful in securing new business. Wayne has a very clear and precise insight to the market. He [...]
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